The journey so far...

Lotus Maternity focuses on the wellbeing and practical needs of mothers. The company has grown from the idea of a young student midwife, this is her story.


Olivia was in her second year of training, on her community placement and a common trend was women discussing their apprehensions about breastfeeding in public. This was also quite pertinent within her on life, with her close friends expressing similar feelings, with many stating that they would rather go into the toilet than feed openly in public. This practice, is not only unhygienic but also totally unnecessary for a completely natural act. She wanted to do something to solve this, especially when there had been various media stories of women being asked to ‘cover up’ whilst feeding. We can appreciate that women should be able to feed completely freely whenever and wherever. Olivia_Swift_midwife Yet, Olivia understood that some women feel more comfortable limiting exposure and there still remains a certain uneasiness surrounding public feeding. A birthday to celebrate, with a nude, chiffon dress as her outfit of choice and the idea was born!

“It has been a massive learning curve stepping from maternity to the UK fashion & textiles industry. I am still exploring all of the endless possibilities, having only been working on the project full time since October 2016. I have had many ups and downs but plenty of laughs along the way!”


To sourcing more information on UK manufacturing at the first ‘Make it British’ conference, to discussing the idea with various textile experts, Olivia has developed the product to an exceptional standard, suitable for the British market.

All the hard work, time and effort involved has been thoroughly worth it. Olivia’s devotion to mothers and their wellbeing radiates in her passion for Lotus Maternity and through her work in the community supporting new mums and breastfeeding.

“Whilst our experience and expertise in maternity is proven, there is still a lot to learn in terms of business, sourcing local textiles and UK manufacturing”.


“Our values and ethos will continue to remain the same: to provide premium quality, naturally sourced and unique UK made clothing, designed by midwives for mothers. We are also conscious of the environment in order to protect the planet for new born babies and future generations”.

Please feel free to get in touch if you have any queries, or if you would like to learn more about Lotus Maternity and our products. If you would like to be kept up to date with the latest information on new products please sign up to our mailing list.

We will endeavour to keep you posted, but look out as hopefully there will be plenty more to come from Lotus Maternity!


Olivia at ‘The East Midlands Mother and Toddler Show’.


Olivia and the team at ‘The Baby Show’ at London’s Excel.